You’re good,

but in your heart,

you know you can be great

A man wearing a tennessee sweatshirt looks to the side

Sixty Second Sundays

The Missing Piece

Go From Good to Great

Like you, I got success through the traditional route. University degrees and a long career in STEM.

But there was a plateau things never seemed to advance beyond. Doubling down on taking more workshops, attending conferences, and networking barely moved the needle. Squeaking out the last drops of the path had given me so much before, wasn’t working. Worse, I honestly wasn’t getting much joy from the money, career, and relationships I’d achieved.


Finally, after trying everything, I went outside the box and found that many of the things we’d written off as useless turned out to have surprisingly massive effects on my professional and personal life. The quickly learned beginner 20% gave me 80% of the power in each of those skills. And stacking that 80% over the right skills has given me a competitive edge against others with the same professional skills. They’ve saved me from layoffs, increased my raises, and honestly raised how much meaning I get from my work and my personal relationships.


I’m Ethan, and I’ll help you skip all that and get you started immediately on unlocking the rest of your potential. Through Functional Storytelling for business, and laser focus on exactly what drives you and gives you meaning.


All the areas your competition are missing out on.


These articles will give you a great head start.


For the extra busy, sign up for my weekly Sixty Second Sundays newsletter. Each week 3 quick bullet points of the best ideas, inspiration, and questions. Planted seeds for you to find your inspiration and fill in the missing gaps throughout your week.


You already know what you’re doing, you just need that missing piece. 

Sixty Second Sundays Newsletter

All you need to trigger your creative inspiration & realize that next overlooked advantage no one else is using. 

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Save time

You know what you’re doing, you don’t need another essay newsletter.


So just 3 quick bullet points of the best questions & lessons I’ve learned in storytelling for business & powering your work through meaning.

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Develop a unique advantage

Plant these idea seeds in your mind and let them grow your competitive edge.

By exploring new perspectives and approaches, you'll identify untapped potential and innovative solutions that others miss.

Sixty Second Sundays

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Why Now

"My only regret is I wish someone had taught me about these things sooner. It’s my mission to do that for others"